WRITING CAPTIONS THAT CONNECT

Your go-to guide to writing the prefect, community-building, action-boosting captions every single time:

Caption Starters:

Feeling stuck?

Start here and fill in the rest. One of the best things we do is share what we're doing/thinking/ feeling that day. Our feed(s) like @poppyanddot @livepoppyanddot aren't just pushing clothes sales, we also utilize it to tell our story. It's

  • Today I’m feeling a little:
  • I couldn’t believe it when someone told me:
  • If I could tell my 15 years old self anything, it’d be:
  • Most days you can find me:
  • People often refer to me as:
  • One thing I never expected was:
  • Tackling my to-do list today, priority #1 is:
  • One thing I’m looking forward to is:
  • Hi, I’m (name) and here are 5 facts about me:
  • If my life were a movie quote, today it’d be:

Engagement Boosters:

Since engagement is the name of the game, invite your followers TO engage. Sound silly? It’s not. The more you invite them, the more used to engaging they will get. Think of ways to get them involved!

  • "Double tap if _____"
  • “Tag your BFF”
  • “Tell me what your favorite ____ is!”
  • “Share your most used emoji”
  • “Describe your weekend in an emoji!”
  • "Tag your favorite __________ below!"
  • "Tell me what your favorite book/shop/podcast etc. is".
  • Do a contest - Give them a reason to click off of the app
  • Share “exclusive” content through a link
  • Whats something you’re celebrating in your life?

Still stuck? Go default every once in awhile:

Like we said, some days are harder than others, it’s okay to go a little basic or default every once in awhile. If you are really stuck, grab something like this BUT take it a step further.

  • Find a quote that speaks to you and share why!
  • Pull a few lines from a book your reading and share more about it.
  • Share a favorite account that you follow and encourage people to check it out!
  • Take a line out of a song and then share why you love it!
  • Tell a silly joke and encourage people to “double tap” if they laughed.

Calls to Action:

Every post should include either an engagement booster OR a specific call to action. Your calls to action can be small asks or big asks, but having a call to action is what leads to profits and building your Poppy & Dot business.

  • Head to the link in my profile to shop my look!
  • Tag three friends below who need this dress.
  • Click the link in my profile to check out all the colors this top comes in and tell me your fav!
  • Share your biggest struggle with your wardrobe right now.
  • Head over to @poppyanddot to check out all of their amazing pieces!
  • Click the link to grab this outfit and use code ________ to get 10% off your purchase!

Create Connection:

Instead of just sharing generic things or ONLY SHOPPING POSTS, share specific things about YOU that are memorable. This is why people think of unicorns, macaroons, amazing Amazon finds, and tying-the-perfect-knot-in-your-clothing tutorials when they think of Tara and Layla!

  • My Starbucks order is:
  • If I were stranded on a deserted island and could only eat one thing, it’d be:
  • When I was a kid, I wanted to be:
  • A day in the life looks like:
  • My first email address was:
  • One thing you’d never guess about me is: 

So next time you've got the perfect image to share but aren't feeling particularly engaging with your word set, whip out this handy list and look like the engaging Poppy & Dot Ambassador you are every single time!

LAYLA ❤️ TARA